Life insurance provides financial security for your loved ones, but choosing the right policy can be overwhelming. With so many options available, it’s easy to make missteps that could leave you underinsured or paying more than necessary. To help you make an informed decision, let’s explore the five most common mistakes people make when buying life insurance—and how you can avoid them.
 
 
1. Waiting Too Long to Buy a Policy
Many people delay purchasing life insurance, thinking it’s something to worry about later in life. However, waiting too long can be costly. The younger and healthier you are, the lower your premiums will be. If you put it off, you risk developing health conditions that could increase your rates—or make you ineligible for coverage altogether.
 
What to do instead: Consider purchasing life insurance as soon as you have financial dependents or debts. Even if you don’t have a family yet, locking in a policy at a young age can save you money in the long run.

 
2. Underestimating How Much Coverage You Need
A common mistake is choosing a policy with too little coverage. Many people only consider their current income and immediate expenses when selecting a policy. However, life insurance should also account for future financial needs, such as mortgage payments, children’s education, and outstanding debts.
 
What do instead: Take the time to assess your long-term financial responsibilities. A general rule of thumb is to have coverage worth 10–15 times your annual income, but the right amount varies based on your individual circumstances. Consulting with an insurance expert can help you determine the best coverage for your needs.
 
 
3. Choosing the Wrong Type of Policy
There are different types of life insurance, and picking the wrong one can lead to overpaying or being underinsured. Term life insurance is affordable and provides coverage for a set period (e.g., 10, 20, or 30 years), while permanent life insurance (such as whole or universal life) lasts a lifetime and includes a cash value component.
 
What to do instead: Understand the differences between term and permanent life insurance before making a decision. Term life is often best for those looking for affordable coverage during their working years, while permanent life insurance can be beneficial for long-term financial planning.
 
 
4. Focusing Only on Price, Not Value
While affordability is important, choosing a policy based solely on price can lead to inadequate coverage or unexpected costs later. Some low-cost policies may come with exclusions, limitations, or fewer benefits than you realize.
 
What to do instead: Look beyond the premium and review what the policy covers, including benefits, exclusions, and flexibility. A slightly higher premium might provide better protection and financial security for your family.
 
 
5. Not Reviewing Your Policy Over Time
Your financial situation changes over time, but many people forget to update their life insurance policy accordingly. Major life events like marriage, having children, buying a home, or a significant career change should prompt a policy review.
 
What to do instead: Set a reminder to review your life insurance every few years or after major life events. This ensures that your coverage still aligns with your needs and that your beneficiaries are up to date.
 
_
 
Buying life insurance is one of the most important financial decisions you’ll make, but avoiding these common mistakes can help ensure you get the right coverage at the best price. Don’t wait too long, choose the right amount and type of coverage, and review your policy as life changes.
 
If you need guidance in selecting the best policy for your needs, contact our team of pros today for expert advice and personalized solutions.