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If you’re in the insurance industry, you know that selling final expense insurance can be a lucrative opportunity. However, many agents struggle with how to effectively sell this type of insurance over the phone. In this article, we’ll provide you with a step-by-step guide on how to sell final expense insurance over the phone in just 4 minutes.
1. Introduction
Selling final expense insurance over the phone requires a different approach than selling other types of insurance. This type of insurance is meant to cover the costs associated with your funeral and other final expenses, so it’s important to be empathetic and understanding when speaking with potential clients.
2. Do Your Research
Before you even pick up the phone to make a call, it’s important to do your research. Find out as much as you can about the person you’ll be speaking with, including any health issues they may have, their age, and their financial situation. This will help you tailor your pitch to their specific needs and concerns.
3. Keep It Short and Simple
When selling final expense insurance over the phone, it’s important to keep your pitch short and to the point. You only have 4 minutes to make your case, so make sure every word counts. Focus on the key benefits of the policy, such as the peace of mind it provides and the financial protection it offers to your loved ones.
4. Build Rapport
One of the most important aspects of selling final expense insurance over the phone is building rapport with your potential clients. Take the time to establish a connection with them by asking about their family, their interests, and their concerns. This will help you build trust and make it more likely that they’ll buy a policy from you.
5. Address Objections
It’s common for potential clients to have objections when it comes to purchasing insurance over the phone. Be prepared to address these objections by providing them with all the information they need to make an informed decision. For example, if they’re concerned about the cost of the policy, explain the affordable monthly premiums and the financial benefits of having the policy in place.
6. Close the Sale
In the final minute of your call, it’s time to close the sale. Make sure you recap the key benefits of the policy and ask for their commitment to purchase. Be confident and assertive in your approach, but also be respectful of their decision. If they’re not ready to buy right away, offer to follow up with them at a later date.
In conclusion, selling final expense insurance over the phone in just 4 minutes requires a strategic approach and effective communication skills. By doing your research, keeping your pitch short and simple, building rapport with your potential clients, addressing objections, and closing the sale, you can increase your success rate and grow your business. So, pick up the phone and start selling final expense insurance today!