Though most users don’t see it, there is a tribute built into Spesana’s digital platform, which reminds its staffers of their work’s importance. It reads, “Built with love, for those we’ve lost,” then lists the family members and friends of employees whose lives have been taken by cancer.

“We’re just so tired of adding names to that list,” said Carla Balch, Spesana’s CEO.

Balch and co., however, are not tired of running the Memphis-based startup. Rather, they seem to be full…

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