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Personalization Now a Baseline Expectation in Employee Benefits

Personalization Now a Baseline Expectation in Employee Benefits

In 2025, personalization has moved from “nice to have” to “non-negotiable.” Employees expect benefits that reflect their individual needs, values, and life stages. Static, one-size-fits-all plans are being replaced by flexible, modular offerings that empower employees to choose what matters most. This shift is not just anecdotal — it’s backed by data. According to ADP’s […]
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